LEAD WITH CARROTS, NOT STICKS

The Carrot Principle reveals the groundbreaking results of one of the most in-depth management studies ever undertaken, showing definitively that the most successful managers provide their employees with frequent and effective recognition. Drawing on case studies from leading companies including Disney, DHL, KPMG and Pepsi Bottling Group, bestselling authors Gostick and Elton show how the transformative power of purpose-based recognition produces astonishing results. And they show how great managers motivate employees to excel by offering constructive praise and meaningful rewards, and in doing so achieve higher:

•  Productivity
•  Engagement
•  Retention
•  Customer satisfaction

This exceptional program, sure to become a modern-day classic, presents the simple steps to becoming a Carrot Principle manager and to building a recognition culture in your organization. Following these simple steps will make you a high performance leader and take your team to a new level of achievement.

"Gostick and Elton are the undisputed thought leaders in employee motivation and recognition. In The Carrot Principle, they not only provide the statistical proof that recognition will drive business results, but show how great organizations are using these tools to inspire performance." - John Mullen, Global Chief Executive Officer, DHL Express

ABOUT THE AUTHORS
New York  Times bestselling author Adrian Gostick is the leader of O.C. Tanner Company's recognition training and publishing practice.   His books The 24-carrot Manager and A Carrot a Day are sold in more than fifty countries around the world.

Chester Elton is co-author of the bestselling Carrot books, a popular lecturer on motivation,  and an influential voice in global workplace trends. He is O.C. Tanner's lead recognition   consultant and researcher and works with  numerousFortune100 clients